Mild Earthquake Leads to Major Awareness

A magnitude 4.4 earthquake shook the Los Angeles area this morning at 6:20 a.m. While it’s the first quake in LA for quite some time, it’s still a minor earthquake on the scale of what’s possible…

After every earthquake, the United States Geological Survey instantly provides the location and magnitude through its alerting platform. But after a MAJOR quake, this USGS alert would be only the beginning. Damaged roads, buildings, fires, and power outages will occur over a wide area, with no integrated alerting platform to adequately inform you of what’s happening.

At MassKnowtify, we’re building our platform to connect you to the most relevant alerts and info… wherever you may be!

Colby Fire Provides Lesson in Community Awareness

The Colby Fire burning in northeast LA county started in the city of Glendora early this morning, and Glendora’s website crashed due to the influx of concerned citizens. Fortunately, those familiar with social media were able to be informed, but what about the rest?

Information is Knowledge is Power

As you travel this holiday season, do you know how to find the information that will keep you informed at your new destination?

Travel advisories, traffic delays, public safety alerts… how can you stay informed about your surroundings?

At MassKnowtify we’re building a platform connecting citizens to information that is localized, timely, and accurate. Our platform provides a revolutionary approach to government communications — making communities more informed and empowered.

We’re moving! Join us on our next journey…

We have exciting news!  We’re moving on from merely formulating ideas to now building a product that aims to revolutionize how government and citizens communicate.

The mass notification industry is fragmented and broken.  Existing mass notification products do not enable effective communication by governments to their constituents. MassKnowtify will enable government communications to be more effective and accessible by connecting to citizens everywhere.

Join us at

Iterations of Government Innovation

From an interview with NYC’s former deputy mayor for operations:

  • Version 0.5 is putting information online.
  • Version 1.0 is an electronic way to fill out a form.
  • Version 1.5 is providing citizens with ways to complain to government about an issue.
  • Version 2.0 is creating platforms for citizens to collaborate around information to improve outcomes.

Federal Public Warning System: A Reality Check

Public warnings and notifications are inherently local matters and, therefore, best provided at the local level.  The clip below demonstrates the enormous challenge for the federal government to design a system that is used and consumed at the local level.

The Essence of Open Gov

The forefront of innovation in government is happening in a movement known as “Open Gov.”  The basic concept is for government and public agencies to adopt a policy that government data should be open source.  Then, by opening up databases and providing raw data, new tools and analytical frameworks can be developed by anybody wanting to make government better.

San Francisco was one of the earliest adopters of the Open Gov movement for cities, led by former mayor Gavin Newsom.  At the press conference to announce SF’s Open Gov initiative in 2009, Newsom delivered a model approach for how to communicate the importance of the movement to government leaders and managers, whose cooperation and commitment led to the success of Open Gov in SF.

Full press conference is below, with the first 12 minutes devoted to Newsom, followed by more discussion from technologist Tim Reilly.

How the Internet will (one day) transform government

Clay Shirky delivered a TED Talk on the historical evolution of open source platforms and how they’ve made powerful changes to society through creating “cooperation without coordination.”  He explores how open source principles can be applied to modern day government and democracy.

One quote toward the end sums up his vision:

“There’s no democracy worth the name that doesn’t have a transparency movement.  But transparency is openness in only one direction.  And being given a dashboard without a steering wheel has never been the core promise a democracy makes to its citizens.”


Welcome to MassKnowtify.  This site will focus on emerging technologies and innovations that can transform how information flows between individuals and institutions.